Christine Piper, Managing Partner

Digital marketing
Digital Discussions: What Is Digital Marketing?
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About 73% of leads aren't sales-ready when they first interact with your brand. In fact, nearly 80% of leads won't convert. About 61% of companies struggle to generate leads in the first place. If you struggle to generate leads and...
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media planning
Top 5 Benefits of Media Planning
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Over 240 billion dollars are spent each year in the United States on advertising. Ads are meant to establish a brand's identity, tease a customer's interest, get more eyes on products, and produce more sales.  Advertising is one of the...
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strategic brand management
Tips for Strategic Brand Management
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Strategic brand management is a skill set that goes beyond knowing your business. It's about everything from SEO to paid advertising and content strategy.  In other words, it's about how your present and future customers see you and what their...
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social media and seo
How Social Media and SEO Work Together
The beautiful thing about digital marketing is that one hand feeds the other in most cases. One successful piece of a campaign can often cause another piece to find success as well.  We're going to explore the relationship between social...
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print marketing
10 Reasons Why Every Business Should Embrace Print Marketing
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Have you been told print marketing is dead? Pfft... Think again! With social media becoming the number one advertising method in the new age, it has allowed savvy marketers to take advantage of so-called "traditional" and untapped marketing methods, like...
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difference between seo and ppc
What Is the Difference Between SEO and PPC?
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Last year, over $139 billion was spent on digital marketing, up 12% from the previous year. The typical small business advertising fund is a drop in the bucket comparatively. How can a small business stay lean, but also be competitive when competing...
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15 Ways to Improve Your SEO Ranking in 2021
15 Ways to Improve Your SEO Ranking in 2021
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Did you know that over 60% of marketers regard SEO ranking as their top priority for inbound marketing? Search engine optimization (SEO) has been slowly gaining momentum over the years and, as the number of people browsing the web increase,...
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social media marketing mistakes by Maverick Media
7 Common Social Media Marketing Mistakes and How to Avoid Them
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In 2021 it's rare to find a business that has 0 social media presence. The question now isn't around whether or not your business should be doing marketing with Facebook or advertising with Twitter. It's whether or not you're managing your...
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Develop an Effective Content Strategy by Maverick Media
6 Tips on How to Develop an Effective Content Strategy
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Creating a content marketing strategy can seem very daunting at the outset. But it doesn't have to be. In reality, a good content strategy is there to help you. It helps you define your goals, your audiences, and your channels....
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offline marketing
The Well-Rounded Marketer’s Guide to Offline Marketing
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You’ve likely seen countless articles on online marketing and how it can grow and improve your business. It’s only one aspect of marketing and while online gets all the glamour, tried and true offline marketing methods can be as good...
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