Christine Piper, Managing Partner

by Christine Piper, Managing Partner|09 September 202110 September 2021|Marketing

Over 240 billion dollars are spent each year in the United States on advertising. Ads are meant to establish a brand's identity, tease a customer's interest, get more eyes on products, and produce more sales. Advertising is one of the...

Tips for Strategic Brand Management

by Christine Piper, Managing Partner|10 August 202110 August 2021|Online Marketing

Strategic brand management is a skill set that goes beyond knowing your business. It's about everything from SEO to paid advertising and content strategy. In other words, it's about how your present and future customers see you and what their...

10 Reasons Why Every Business Should Embrace Print Marketing

by Christine Piper, Managing Partner|20 June 202120 June 2021|Marketing

Have you been told print marketing is dead? Pfft... Think again! With social media becoming the number one advertising method in the new age, it has allowed savvy marketers to take advantage of so-called "traditional" and untapped marketing methods, like...

What Is the Difference Between SEO and PPC?

by Christine Piper, Managing Partner|01 June 202101 June 2021|SEO

Last year, over $139 billion was spent on digital marketing, up 12% from the previous year. The typical small business advertising fund is a drop in the bucket comparatively. How can a small business stay lean, but also be competitive when competing...

15 Ways to Improve Your SEO Ranking in 2021

by Christine Piper, Managing Partner|15 May 202129 April 2021|SEO

Did you know that over 60% of marketers regard SEO ranking as their top priority for inbound marketing? Search engine optimization (SEO) has been slowly gaining momentum over the years and, as the number of people browsing the web increase,...

Develop an Effective Content Strategy by Maverick Media

6 Tips on How to Develop an Effective Content Strategy

by Christine Piper, Managing Partner|15 February 202115 February 2021|Online Marketing

Creating a content marketing strategy can seem very daunting at the outset. But it doesn't have to be. In reality, a good content strategy is there to help you. It helps you define your goals, your audiences, and your channels....

The Well-Rounded Marketer’s Guide to Offline Marketing

by Christine Piper, Managing Partner|08 January 202115 February 2021|Marketing

You’ve likely seen countless articles on online marketing and how it can grow and improve your business. It’s only one aspect of marketing and while online gets all the glamour, tried and true offline marketing methods can be as good...

Christine Piper, Managing Partner

Top 5 Benefits of Media Planning

Tips for Strategic Brand Management

How Social Media and SEO Work Together