Around 70,000 people are running a Google search at any given second. The use of search engines is only going up. Larger businesses already use this knowledge to help their SEO rank higher. When you combine your SEO and SEM, you are way more likely to get noticed. You need to rank (and appease crawlers) to be competitive in your industry.
Fortunately, when it comes to SEO and SEM marketing, you don’t have to choose just one.
Below we will talk about the difference between SEO and SEM and ways to boost awareness of your business.
Difference Between SEO and SEM
SEO and SEM are similar tactics with slightly differing strategies. You use each to measure organic vs. paid search efforts.
SEO refers to search engine optimization. This organic tactic allows you to optimize keywords within your content and rank higher in search engine results.
Ideally, you want your SEO title to be visible on the first page of results, or even the top three results.
SEO ensures your keywords convert and increase visibility. Experts consider SEO the organic component of SEM (search engine marketing) strategies.
SEM is a paid search strategy that uses advertisements on primary search engines. Like SEO, SEM increases visibility of quality copy.
PPC (pay-per-click) ads are a key component of SEM. PPC ads target ideal buyers and match their potential search queries.
Using SEM to Increase Your Visibility
As buyers rely more and more on technology for their varying needs, we rely more on SEM to reach them.
When you use SEM in combination with SEO, you increase visibility of your content.
SEM opens the door to metrics such as first impressions and cost-per-click. You can use those metrics to determine how your campaigns perform.
A quick perk of using both paid and organic tactics: SEM strategy will make you more visible on search engines, and SEO will drive traffic your way.
The average buyer does online research before committing to a purchase. Your online presence helps convince the buyer that they aren’t wasting their valuable time.
Streamlining Your SEM Strategy
Search engines have a number of ways to rank content.
Your SEO efforts should help your content pass easily through crawlers. Search engines use crawlers to go through your site looking for quality, reputable content.
If this is your first major campaign, you need to build an online footprint.
Starting out, you’ll want to focus on PPC efforts. SEO will ensure that your visibility leads to conversions.
Over time, websites will want to build organic credibility, not just visibility. Doing so allows you to maintain your ad budget and continue to rank.
Once you’ve built online credibility, you will take a lot of pressure off your marketing channel.
Start Your Campaign With Us
Awareness of your service or product is just as important as the product itself. Skip the drudge and get to streamlining your SEO and SEM strategy!
You don’t have to be an expert in SEM to make your content work for you. We will bring you a step closer to meeting your goals.
Contact us for more on boosting awareness of your amazing brand!