Increase Your Traffic: The Best Website Structure for SEO

website structure

Your website’s structure can make or break the amount of traffic it gets. 

A confusing site structure can leave visitors frustrated at best. At worst, it can plummet your website’s SEO performance.

Do you know how to structure a website for the best SEO results?

Keep reading for the best website structure tips to improve your SEO.

Pyramid Website Structure

The best way to keep your website structuring simple is to think of it as a pyramid. The pyramid structure is a site structure SEO benefits from.

The very tip of the pyramid is your home page. As you go down the pyramid, section your site into subcategories. 

These subcategories could be links to the services you offer, the products you sell, or blogs you write.

Try to keep your subcategories concise. You don’t want your pyramid to be too large at the bottom. 

This is the ideal structure as it creates a website hierarchy that most visitors find instinctual to follow. The broad topics are the easiest to find while particular topics take some searching.


A big way to boost your SEO is to increase the ‘crawlability’ of your website. This refers to the ease in which search engines can navigate your website. 

If search engines can’t navigate your website easily, your place in the rankings will drop. 

One surefire way to increase crawlability is eliminating any dead ends on your website. 

Every page on your website should have a link back to another page. This is called “internal linking.”

This makes it easier for search engine AIs to find all the content on your website. This is a way professional agencies will try to boost your SEO.

Internal Linking

Increasing your website’s crawlability isn’t all internal linking is good for. 

Having links to other pages on your site boosts the importance of those pages. In search engines’ eyes, more links mean more authority. 

The more authority your page has, the higher your website gets in the rankings. 

Keyword Usage

Using keywords is the main way to boost SEO. Using them right takes a little more thought. 

Use general keywords for your main categories to gain SEO ranking. Your subcategories can be more specific keywords to help users navigate your site. 

Avoid using too many keywords. Overstuffing your site with keywords can result in your SEO plummeting.

If you use keywords right, you can boost your SEO and make your site more user-friendly.


Sitelinks show your website’s main page with links to additional pages under it. Sitelinks in search engines will help your site soar in the rankings while increasing trust in your brand. 

The only way to get sitelinks for your website is to maintain a good website structure. Search engines give them out to the most structurally sound websites. 

If your website lacks good structure, you won’t get the tools you need from search engines to boost your SEO.

Time to Restructure

Now you have the tools to create a website structure to boost your SEO. The next step is applying what you’ve learned to your site.

Maverick Media can help customize a plan for your website’s SEO needs. Visit our website or shoot us an email today.

Share Your Thoughts!