Do you want your website to rank higher on search engines?
In this internet age, it’s important you’re optimizing your website to stand out. With competition at an all-time high, you need to stand out from the crowd. But if you’re new to this, you may not know how to start.
Don’t worry! Read on for 7 SEO tips for your website home page to get you started.
1. Know Your Target Audience
It’s important you know and understand the motivations of your target audience. Use Google Analytics to work out the keywords and phrases your audience search for.
Break down your visitor and conversion traffic to find out more about who visits your site the most. This will help you put together ad campaigns that have more relevance and interest to your users.
2. Have A Direct CTA
A CTA (call to action) tells a reader to do something. You could ask them to sign up to your newsletter or visit a specific page.
Whatever content you decide on for your home page, direct your users where you want them to go. The easier to navigate your site is, and the quicker people find what they want the more likely they are to convert.
3. Optimize Visuals
You might not think it but visual content can be a real boost to your SEO when done right. It’s become more popular to use visuals as it makes your marketing efforts memorable.
But placing images, videos, and other visuals on your home page won’t make you rank higher on their own. To do this, you need to add descriptions. In these, include your keywords, alt tags, and an image title.
4. META Description
It’s important to note that search engines display what they want within results. It’s not always your META. But, a well-written META has a good chance of making the cut.
Keep things simple and state your landing subject. Don’t go over 150-160 characters. You should always insert your main keyword/phrase. Finish up with a well crafted, clear CTA that draws users to your home page.
5. State the Purpose
Think of your homepage like a welcome center. It’s where your users will come to learn more about your company on first arrival. Let your users know what sets you apart.
If you can’t tell users what you’re about, your bounce rate will go through the roof. Search engines track how long people stay on your site. A high bounce rate will see you slide down the rankings.
6. SEO-Friendly Headers
Don’t forget how important headers are for SEO. H1 and H2 headers smooth out user experiences as people browse your homepage. They’re also a handy tool for Google to rank and index your website and a great place to put some of your main keywords.
7. Internal Backlinks
Your homepage is your site’s hub. Google needs it to sort out the level beneath it for your site architecture. Linking via your homepage is a great way to improve navigation for your users.
Internal links in the footer will act as an extra menu for your users to get to handy pages on your site. Like a contact us page or your about page. By splitting your site into different topics you can showcase your award-winning pages.
Homepage SEO Tips You Don’t Want to Miss
So there you have it! By implementing these 7 SEO tips for your homepage, you’ll be sure to boost your rankings. Being clear and concise is the key here. Make sure your users know what you’re about and Google will know too.
If you’d like guidance on your SEO strategy, contact us today.
