If you own a company, you know how important it is to get your name and brand out there.
Nowadays, most marketing experts talk about the value of advertising on the internet. With millions of potential customers online, this seems smart.
However, offline marketing, such as billboard advertising, can still be an effective approach. Still unsure of whether or not you want to advertise on billboards? Keep on reading to learn five reasons why you should!
1. They Can’t Click Away from Billboard Advertising
When they see an ad on the internet, most people just click away. That’s because it’s not what they came there for. They’re there for the video or content behind the ad.
When you use billboard advertising, your audience can’t just click away before reading. They’ll see your ad while walking or driving down the street, and they may act on it.
2. Reach a Wider Audience
The internet does its best to tailor every aspect of its user’s experience. This makes sense. Who would want to be on the internet if all it did was show you stuff you didn’t care for?
When you make a billboard advertising campaign, you have no idea how many different types of people you’ll reach. In fact, in terms of audience demographic, your reach is unlimited.
Everyone from elementary school kids to elderly people will be able to read your ad.
3. Tell Your Story
Billboards offer you a unique chance to share something memorable. It can be whatever you want. Whether you’re selling pair of jeans, a lawnmower, or tickets to community theater, let your imagination run wild.
Just make sure to tell a story.
Now, this doesn’t mean to write a novel and put it on the billboard in super small print. In fact, don’t do that. No one will have time to read it.
What billboards give you is the ability to do is tell a story in a snapshot.
Think about the last clothing ad you saw. Were the models bored or sad-looking? Probably not. They were likely well-dressed and maybe even interacting with each other and smiling.
That’s a story. It might not be something with a plot twist, but it’s telling the viewer “You too can be happy like this if you buy these jeans.”
4. Do Something Eye-Catching
Not all communication involves words, and billboards give you the ability to catch people’s eye, sometimes without hiring a copywriter.
For instance, you could use an out-of-the-box visual to grab the viewer’s attention and then include your brand’s name. Just make sure the visual clearly communicates the type of company you are.
5. Get People Talking
Many people who see your billboard will be on their way somewhere else with little else to do but get there and talk about what they see around them.
If you make your billboard especially engaging, funny, or otherwise entertaining, you can get people talking about your brand. This will help them remember you the next time they need your services
Want More Marketing Tips?
In the world of the internet, billboard advertising may seem like an old school venture.
However, it can still be wildly successful and bring in clients you wouldn’t have otherwise reached. Want help with your billboard advertising campaign ideas? That’s why we’re here!
Maverick Media assists you with all of your advertising needs. Contact us today!
