Christine Piper

social media marketing best practices
Bounce Back Strong: Top Social Media Marketing Strategies to Close Out 2020
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Social media is a great way to increase brand engagement. With different marketing strategies, you can attract customers to your business, your story, and how you help them.  But with so many marketing strategies available, how do you know what...
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why is reputation important
A Good Name Matters: The Importance of Reputation Management in Business
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You "google" your business name, and unfortunately, the results that pop up are less than flattering. The truth is, information spreads faster today than ever on the World Wide Web. And that means any negative product or service reviews for...
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Components of a Marketing Plan
Top 4 Key Components of an Effective Marketing Strategy
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Does your small business have a marketing strategy in place or are you just "winging it"? Having a calculated marketing plan is a must for businesses both big and small. If you need to make a marketing plan, you've come...
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Brand Management
3 Amazing Strategic Brand Management Principles for a Small Business
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While branding is important when starting a company, managing and maintaining your companies brand identity is a must in making your company thrive. Are you wondering how to do this? Keep reading for some of the most important brand management...
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using images in blogs
Image Optimization: 5 Tips for Using Images in Blogs
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Images are a great way to add intrigue to your blog, but can bog it down if you aren't careful. Read on to learn a few tips for using images in blogs.
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website structure
Increase Your Traffic: The Best Website Structure for SEO
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Your website's structure can make or break the amount of traffic it gets.  A confusing site structure can leave visitors frustrated at best. At worst, it can plummet your website's SEO performance. Do you know how to structure a website...
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billboard design
3 Tips for Memorable and Effective Billboard Design
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Over the past two decades, we've seen a great deal of attention go towards the platform of the Internet. Advertisers of all shapes and sizes have tried to get the word out about their businesses on every platform imaginable. Advertising...
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social media tricks
3 Key Ways to Use Social Media Tricks and Marketing for Your Small Business
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So, you didn't think marketing on social media was necessary for your small business? Think again. In our tech and device-driven world, social media marketing is more important than ever, for businesses of every size.  If you're creating a marketing...
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seo and sem
SEO and SEM: Using Them in Unison for Ultimate Brand Awareness
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Online marketing may be the missing piece for the growth of your company. Here are some big benefits of online marketing for small businesses.
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what happens if you die without a will
The Scary Truth: What Happens If You Die Without a Will
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Do you have a will or plan on getting one? If you don't, you should reconsider. I've heard all the excuses in the book: "I can't afford it," "I'm too young," "I'm afraid," or simply, "I don't need one." However,...
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